Studio Vela
After 20 years in the creative industry, I've learned that talent without the right branding is talent that stays hidden. You don't need endless resources to create endless impact. The boldest brands come from authentic stories and strategic design.
WHY STUDIO VELA EXISTS
"My ultimate mission is simple: bring huge confidence to business owners through incredible branding and win them their time back. I take care of everything branding-related so you can focus on what you do best."
HOW WE WORK
Bold, modern, creative, editorial, and very strategic. I don't believe in playing it safe when it comes to your brand. We create designs that make people stop scrolling and start paying attention – because that's where the magic happens.
WHAT MAKES US DIFFERENT
I work like a tech guru for creatives – I get you and know just how you work. Every strategy, every design decision, every system is built with your creative mind in mind. No cookie-cutter solutions, just authentic brands that feel like you.
FROM ART CLASS DREAMER TO BRAND STRATEGIST
I've always been the type to make some noise. Growing up in Melbourne, I was that kid in art class dreaming about turning creativity into a career.
My journey started in unexpected places. First as a hair stylist, falling in love with making people feel amazing. Then personal training, managing 3 gyms and learning what it meant to truly serve others.
But creative souls always find their way back. When I picked up a camera 11 years ago, I was absolutely taken. Photography became my obsession, then evolved into something bigger.
I became the go-to person my creative friends would call for websites, client experience, and brand strategy.
The more I learned, the more I realized how many talented creatives were struggling with the business side. Amazing at their craft but overwhelmed by everything else.
I spent years figuring out what works and what doesn't. That's when I knew this was bigger than just my photography business.
Studio Vela became the strategic partner for creative entrepreneurs who need someone who truly gets them to handle the business side of things.
I'M RACHAEL, STUDIO VELA'S FOUNDER.
what I'm known for
SIMPLICITY
weekend PLANS
Photography
KNOWN TO SPLURGE ON
my girls
MY FAVORITE PLACE TO HOLIDAY
THE COAST
ALWAYS ORDER ME A
Lychee cocktail
ENTIRELY UNDERRATED
CHIPS & GRAVY